Tips for Blogging for Dental Practices

Tips for Blogging for Dental Practices

Are You Working On Your Blog or Is Your Blog Working for You Recently I had a meeting with a doctor who wanted me to take a look at his digital marketing strategy as well as his website & blog. While I highly advocate blogging, there’s a right way to do it and a wrong way. While this particular doctor was 100% on the right track with creating content to establish himself as THE authority, but the problem is where the blogging was happening. Why Your Dental Blog Should Not Be On Blogger or WordPress.com In the case of this particular dental blog, the blog itself was what’s called a Web 2.0 property. Web 2.0’s are sites like blogger, tumblr, and WordPress.com ( not to be confused with websites build on the WordPress platform and exist on your domain). What this means is that the blog site was not part of the doctors domain, but rather was hosted for free as part of the blogger network. This means that if the blog gets traffic, or even better gets links from other domains that equity (link juice), traffic and everything good go to the web 2.0 property, not the website of the dentist. The problem here is that assuming you are doing great blogging and generating content people love, people will end up finding the content and sharing it. When that happens, you want that being directed to your main site, not someone else’s. read...
Local Listing Optimization of Websites For Dentists

Local Listing Optimization of Websites For Dentists

Google Listings Rule Local It’s no secret at this point that google pretty much rules our world. So as a dentist, beyond thinking about the best care for your patients, it’s important that you, someone in your office or a service provider like us is on top of your local listing presence. The good news is if anyone tell you you need to pay them $100’s of dollars if not $1000’s so they can wave their magic internet wand and get you to #1 in local listings…I want you to RUN, not walk away. Truth is, there’s NO guarantees in search engine optimization. Nor is there any silver bullet to making your office come up ahead of your competitions. While it may be be a good idea to hire a professional you can also do lots of this on your own! read...