5 Easy Website Optimization Tips for Dentists

5 Easy Website Optimization Tips for Dentists

For the last 10 years I have worked closely with dental practices small and large on their marketing, and through that experience I have learned a thing or two about increasing traffic and leads for dental websites. That said, the tips I’ll be sharing don’t just apply to dentists but are applicable to any private practitioner with a local market. We’ll cover SEO, blogging, web design best practices and more. 1.) Start a Blogging…The Right Way Sure, you’ve been told to start a blog, and even probably have in the past or have one now. If you’re a dentist blogging can be a great way to not only attract traffic but also attract people sharing your website, and then having that website hit someone in a time of need. One of the problems that dentists and those marketing for dentists face is not knowing what to write about. Answer The Public is an amazing tool that allows you to punch in a general topic and see all of the questions that people as around the web associated with that term. It then creates a really cool graphic which can be used to help identify themes. When writing for your blog, make sure it’s useful to readers, that it answers a question that you can provide some unique insight on, and that you go after a question or topic people are actually asking about. This next tip is key, don’t ever go out and create a separate property to blog on, if you have a WordPress website or just about any other content management platform, your developer can help you to...
Tips for Blogging for Dental Practices

Tips for Blogging for Dental Practices

Are You Working On Your Blog or Is Your Blog Working for You Recently I had a meeting with a doctor who wanted me to take a look at his digital marketing strategy as well as his website & blog. While I highly advocate blogging, there’s a right way to do it and a wrong way. While this particular doctor was 100% on the right track with creating content to establish himself as THE authority, but the problem is where the blogging was happening. Why Your Dental Blog Should Not Be On Blogger or WordPress.com In the case of this particular dental blog, the blog itself was what’s called a Web 2.0 property. Web 2.0’s are sites like blogger, tumblr, and WordPress.com ( not to be confused with websites build on the WordPress platform and exist on your domain). What this means is that the blog site was not part of the doctors domain, but rather was hosted for free as part of the blogger network. This means that if the blog gets traffic, or even better gets links from other domains that equity (link juice), traffic and everything good go to the web 2.0 property, not the website of the dentist. The problem here is that assuming you are doing great blogging and generating content people love, people will end up finding the content and sharing it. When that happens, you want that being directed to your main site, not someone else’s. It’s imperative that this blog is PART of your main website. Not a link, not a big banner, not a menu item that leads off site,...
Local Listing Optimization of Websites For Dentists

Local Listing Optimization of Websites For Dentists

Google Listings Rule Local It’s no secret at this point that google pretty much rules our world. So as a dentist, beyond thinking about the best care for your patients, it’s important that you, someone in your office or a service provider like us is on top of your local listing presence. The good news is if anyone tell you you need to pay them $100’s of dollars if not $1000’s so they can wave their magic internet wand and get you to #1 in local listings…I want you to RUN, not walk away. Truth is, there’s NO guarantees in search engine optimization. Nor is there any silver bullet to making your office come up ahead of your competitions. While it may be be a good idea to hire a professional you can also do lots of this on your own!   Let’s Look At What Dictates Local Listing Placement with Websites for Dentists. To find out how all this works, I always look to an established source of information thats known for good SEO info. In this case the most recent study conducted by Moz SEO gives us the top 8 Factors that dictate local listings. While the article is full of info I personally find wildly interesting, it’s not all applicable to your practice, nor is it something you can do all by your self. For now we’ll focus on that which you can put into action with just a little effort. Place Page Signals (19.6%) (Categories, Keyword in Business Title, Proximity,) Ok so what’s all that mean? Let’s start with Categories, categories are simply refer to the types of...